We all grew up with a variety of toys. Some "meant" for girls (our Barbies, Cabbage Patch dolls, and Playskool kitchens), some "meant" for boys (our matchbox cars and dinosaurs), and some "meant" for either (Gak, Lincoln Logs, and board games). As little kids, we loved our "girly" things, but also longed for something that could be at once "girly" and not about being a mommy/wife/princess someday.
Enter GoldieBlox. GoldieBlox are "engineering toys for girls." The Atlantic describes protaganist-engineer Goldie as "the lady engineer who hopes to unseat the princesses from their toy store thrones."
GoldieBlox was invented by engineer Debbie Sterling, who noticed the huge gender disparity in her field. Sterling started a Kickstarter to make the toy, and got almost double her goal funding. Offers the website,
"GoldieBlox offers a much-needed female engineer role model who is smart, curious and accessible. She has the potential to get girls interested in engineering, develop their spatial skills and build self-confidence in their problem solving abilities. This means that GoldieBlox will nurture a generation of girls who are more confident, courageous and tech-savvy, giving them a real opportunity to contribute to the progress made by engineers in our society."
While we can argue all day about whether toys should be gendered at all (and why, all things equal, we would need to make a separate engineering toy just for girls), we can't help but feel like we would have really enjoyed this as a kid.
Check out this adorable promo.
This is, at once, both darling and empowering. Who knew one video could do both things at once?
What do you think? Would you have enjoyed GoldieBlox? Or, do you think it's weird that girls need their "own" engineering toy?